Certificate IV in Marketing
(This page is currently being trailed and will be changed on a regular basis - please send feedback to sts.training@bigpond.com)

 

To complete this qualification, you must complete the assessment activities for 10 units.

 

There are a variety of resources used to complete this course.

1.    All workbooks will be posted to you, so that you can work with paper copies

2.    As a distance student, you will have contact with your trainer via email or phone

3.    As a distance student, you can request one on one training sessions, which will be conducted usually via OnLine Conferencing software      

 Don’t forget to refer to the resources we have put on the Internet for you.

We have a number of learning videos to help you - you can view these at any time - www.sts-training.com/videos

We have also created a simulated business - so that you can have access to policies and procedures - www.findyourfeet.com

 Using the web site FindYourFeet – you can use the simulated business “Bushland Blooms” as your workplace.  This website contains
information on products and services that will help you develop your case studies and assessment answers.

Getting Started

 

Welcome to your studies – BSB41307 - Certificate IV in Marketing

 

 

Getting ready to study

 

It’s time to start studying, before you start, take the time to get organised. 

·        Think about when you are going to be able to study, set aside time to work on your assignments.

·        Create a new folder on your computer to save all of your documents, and make sure that you backup your work.

·        Don’t forget to use the Internet to research topics

·        Find a mentor in your workplace, who is willing to discuss issues with you, as they are presented from time to time in the workbooks. If you are not currently in a workplace or can not find a friendly mentor – then your trainer will also be your mentor.

Core Units

·        BSBCMM401A

·        Make a presentation

&: Using the workbook Complete Activities and Assessments

·        BSBMKG401B

·        Profile the market

&: Using the workbook Complete Activities and Assessments

·        BSBMKG402B

·        Analyse consumer behaviour for specific markets

&: Using the workbook Complete Activities and Assessments

·        BSBMKG408B

·        Conduct market research

&: Using the workbook Complete Activities and Assessments

·        General Elective Units

·        BSBCUS403A

·        Implement customer service standards

&: Using the workbook Complete Activities and Assessments

·        BSBMKG409A

·        Design direct response offers

&: Using the workbook Complete Activities and Assessments

·        BSBMKG413A

·        Promote products and services

&: Using the workbook Complete Activities and Assessments

·        BSBMKG414A

·        Undertake marketing activities

&: Using the workbook Complete Activities and Assessments

·        BSBPRO401A

·        Develop product knowledge

&: Using the workbook Complete Activities and Assessments

·        BSBREL401A

·        Establish networks

&: Using the workbook Complete Activities and Assessments

 

 

 If you have already completed any of these units at another college – you can have Credit Transfer – just send us a
copy of your Academic Transcript.

 

If you have the skills already – you might like to apply for Recognition of Prior Learning – discuss this with your trainer

 

If you do not have a copy of Microsoft Office on your computer – you can download OpenOffice an open source
suite of programs that will do a very similar job.