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Communication - non-verbal communication

How you act is as much a form of communication as what you say and how you say it. Non-verbal communication is not always easy to interpret, but it can be a great source of information about a person's attitude. An inability to interpret non-verbal cues can affect your working life.

The table below shows you how communication can be broken down into different communication types, and gives some examples of verbal, written and non-verbal communication.

Verbal

Chat, discussion, meeting, phone call, teleconference

Written

Letter, fax, e-mail, report, meeting minutes

Non-verbal

Facial expression, eye contact, gestures, dress

In a customer contact centre, most communication will be with customers over the phone. However, you should not ignore your daily communication with colleagues, supervisors and visitors to the centre. It is in these areas that non-verbal communication will be most important to your career.

Common examples of non-verbal communication

Facial Expression

Perhaps the most obvious form of non-verbal communication is facial expression. A smile, frown, raised eyebrow, yawn and sneer all convey information.

Your facial expression continually changes as you are communicating. The recipient monitors these changes closely (either consciously or subconsciously). You also monitor the recipient's reaction to what you are saying. For example, if you ask a colleague to do a job for you and they frown, you would know that they were not keen to be involved.

Smiling can show people that you are welcoming and approachable.

An angry face can make people hesitant to approach you.

Eye contact

Another non-verbal cue is eye contact. This can convey emotion and signal when to talk or finish. The frequency of eye contact may suggest either interest or boredom.

Looking people directly in the eye shows that you are interested in what they are saying. However, excessive staring may make someone uncomfortable.

Gestures

Most people use hand movements regularly when talking. However, you need to be careful. Some gestures are inappropriate in the workplace. Be careful not to confuse the hand gestures you use while chatting to family and friends, with those you use at work.

Physical Contact

Shaking hands, touching, holding, embracing, pushing, or patting on the back all convey messages.

You should restrict any physical contact to that which is appropriate for your workplace, such as shaking hands. Imagine how your Centre Manager would feel if you greeted them with a pat on the back? What you think is a friendly gesture might be interpreted as harrasment by a colleague.

Distance

The distance one person stands from another is a non-verbal cue. If you stand too close to someone during a conversation, you can make them feel threatened and uncomfortable.

Orientation

This refers to the physical position you adopt, for example face-to-face, side-to-side, or even back-to-back. Co-operating people are likely to sit side-by-side while competitors frequently face one another. If you turn your back on someone, you are indicating disinterest and hostility.

Posture

The way you sit or stand can give people information about your attitude. If you are sitting slouched in a chair, then people will assume that you are not interested. Sitting upright and paying attention will persuade people that you are listening, and interested in their message. Leaning forward slightly while you are listening also demonstrates that you are interested.

Think about the way you sit: bullet point.


Dress

What you wear at work can communicate things about you. Often, simply dressing neatly conveys a professional image. Dressing too casually, or even too formally, may not create the image that you want.

Bear in mind that every organisation has different standards for dress, makeup and jewellery. You should become familiar with the standards at your workplace.

Reminder icon

Remember that non-verbal communication can vary around the world. For example, in Japan you should look at someone's neck or shoulder when talking to them, as looking them in the eye is considered offensive. If you are going to be working with people from different cultures, it is a good idea to do some more research in this area.

Dos and don'ts of non-verbal communication

Let's now look at some dos and don'ts of non-verbal communication in some different workplace scenarios.

During a team meeting...

Do

Photo: Do - Sit up straight and look attentive.

Sit up straight and look attentive.

Don't

Photo: Don't - Slouch in your chair and fidget.

Slouch in your chair and fidget.

In a meeting with your supervisor...

Do

Photo: Do - Sit straight and make eye contact.

Sit straight and make eye contact.

Don't

Photo: Don't - Avoid their gaze, cross your arms and slouch in your chair.

Avoid their gaze, cross your arms
and slouch in your chair.

You notice a colleague that you normally joke around with is not looking very happy...

Do

Photo: Do - Give them a little space and a friendly gesture.

Give them a little space and
a friendly gesture.

Don't

Photo: Don't - Crowd them and make jokes when the time is inappropriate.

Crowd them and make jokes when
the time is inappropriate.

Your team leader is introducing you to a new staff member...

Do

Photo: Do - Smile, shake their hand, make eye contact and stand up, if you are sitting.

Smile, shake their hand, make eye contact
and stand up, if you are sitting.

Don't

Photo: Don't - Sit at your desk, glance in their direction, and mumble, 'Hi'.

Sit at your desk, glance in their
direction, and mumble, "Hi".

Your team leader has asked you to meet with them to discuss your possible promotion...

Do

Photo: Do - Dress in a business manner, suitable for the position for which you are being considered.

Dress in a business manner, suitable for
the position for which you are being considered.

Don't

Photo: Don't - Dress too casually, or slouch.

Dress too casually, or slouch.

Modify messages to suit non-verbal cues

By interpreting non-verbal cues, you can improve your communication skills generally. You can identify when it is appropriate to speak or not, and deliver your message more effectively.

For example: bullet point.


Because every situation is different, you need to be aware of non-verbal communication cues, and use them to adjust your behaviour and messages when dealing with people at work.

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